The Buy Zimbabwe Week has kicked off with the campaign organisers urging Zimbabweans to buy local products during the festive season.
Speaking to journalists in the capital, Buy Zimbabwe General Manager Alois Burutsa said the campaign is meant to create jobs, wealth, and pride for the nation.
“ As you are aware during the festive season Zimbabweans normally go and do their shopping outside the country and we are saying instead of doing that let’s keep the money local, let’s keep the foreign currency local in Zimbabwe by supporting local products so that we create jobs.
“We have black Friday that is coming this Friday and as Buy Zimbabwe we are saying during black Friday buy local, support local, and buy Zimbabwean products. Do not go to Dubai, South Africa, keep it here. Buy Zimbabwean products and create, jobs, wealth, and pride in Zimbabweans,” he said.
Burutsa added that there has been a significant increase in retail space for local products from 30% to 80% ,further indicating that the country has enough stocks to cater for the needs of consumers during this festive season.
“So far the stocks are very good. Obviously, you’ll find one or two stockouts, that is inevitable, it happens all over the world but generally, as Buy Zimbabwe, we are happy with the level of stocking of Zimbabwean products.
“As you are aware, up to 80% of the retail space is occupied by local products which is very good and we are happy about that. As we go into the festive season we are assuring Zimbabweans that they will be able to buy Zimbabwean products from the shelves in our retail and wholesale outlets.
“Over the last two or so years we have really seen an increase, there was a time we used to have only about 30% local products and 70% was imported, but over time what has since happened now is we have seen a shift whereby as the local products were now coming back into the stream, Zimbabweans have shown preferrece for their local products because their pricing is correct, the quality is good. So what we are saying as Buy Zimbabwe is that we are encouraging them to say let’s continue to buy local products to create jobs and wealth,” he added.
Buy Zimbabwe Week is a programme that is held yearly in November to create awareness of the importance of buying local products. This year Buy Zimbabwe has partnered with major retailers and whole sellers in Harare, Bulawayo, Gweru, Kwekwe, Mutare, Masvingo, and Zvishavane running under the theme ‘Defend and grow Zimbabwean products market share’.