The Buy Zimbabwe Week , a campaign that seeks to encourage the purchase of locally made goods and services as we enter the festive season has been slated for the 21st to the 25th of November 2022 with retail outlets across the country set to participate.
In a statement, Buy Zimbabwe General Manager Alois Burutsa said local brands’ ambassadors will be deployed to participating outlets in Bulawayo, Gweru, Harare, Kwekwe, Mutare and Zvishavane to educate consumers about the significance of purchasing locally manufactured goods and services as we approach the festive holidays.
“At the end of every year, Zimbabwe loses significant amounts of money to foreign products which are pushed into the country. To save foreign currency and jobs, as well as enhance market access for local goods during the festive season, Buy Zimbabwe introduced the Buy Zimbabwe Week which this year runs from the 21st to the 25th of November 2022.
“The Buy Zimbabwe Week which will run under the theme ‘Defend and grow Zimbabwean products market share’ will see a full week of activities including roadshows and activations at participating brands as we seek to raise top of mind awareness on local goods and services.
“During the week brand ambassadors will be stationed at selected wholesale and retail outlets in major cities and towns where they will educate consumers on the necessity of purchasing local goods and help them to identify local brands. The ambassadors will be deployed at retail and wholesale outlets in Harare, Bulawayo, Gweru, Mutare, Masvingo, Kwekwe and Zvishavane,” he said .
Burutsa revealed that this year Buy Zimbabwe has partnered with state universities towards promoting locally made products produced by youths through education 5.0 in order to achieve President Emmerson Mnangagwa’s Vision of attaining an upper-middle income society by 2030.
“Buy Zimbabwe has also forged partnerships with the Midlands State University and Chinhoyi University of Technology to ensure market access for products produced by youths and SMEs.
“We have belief and confidence that if the local industry is supported by consumers, Zimbabwean companies will not only provide products which are cheaper and competitive, but can also satisfy local market demand and the export market while contributing to the achievement of government’s Vision 2030 of transforming Zimbabwe to upper middle income status.
“Buy Zimbabwe remains committed to the production, promotion and preference of local products and services to create and preserve jobs, wealth and pride,” he added.
Participating outlets for this year’s Buy Zimbabwe Week includes OK, Pick n Pay Gain Cash and Carry, Mohammed Musa, Metro Peech, N Richards, Spar, TV Sales and Home and Bata Shoe Company.