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Media challenged to report on obstacles facing farmers

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Mthandazo Nyoni (third from left) posing for a picture at the Zimbabwe Agriculture Media Awards.

Moses Charedzera

While the 2020-2021 season has been a hugely successful one, the media has been challenged to report on obstacles faced by farmers so that these can be addressed and the agricultural sector can prosper.

In his address during the Zimbabwe Agriculture Media Awards, Zimbabwe Agricultural Society, ZASPresident Ngoni Kudenga said the media has managed to capture the resourcefulness and resilience of the Zimbabwean farmer.

“From showcasing the resilience and resourcefulness of the Zimbabwean farmer last year, the media reportage has come full circle to a celebration of the capability of the Zimbabwean farmer given the ideal climatic conditions and support from stakeholders including government. 

“In 2019, ZAS saw it fit to introduce the Zimbabwe Agriculture Media Awards to capacitate journalists to report impactfully on such challenges facing the agriculture value chain so that sustainable solutions may be found to advance the sector.

“It is crucial to report on some of the obstacles that need to be overcome if the sector is to prosper. We are glad that the Zimbabwe Agriculture Media Awards is fulfilling this role as the media is focusing attention on the agriculture sector as envisaged in one of our pillars, the narrative which stresses storytelling. As ZAS we will continue with the awards and appeal to stakeholders to continue with their support,” he said.

The ZAS President acknowledged the role played by agriculture in sustaining livelihoods in the country and expressed excitement over the bumper harvest realised this year.

“We all know that agriculture drives the Zimbabwean economy and accounts for 15 -18 percent of the country’s GDP. It contributes 23 percent to the total formal employment and provides livelihood to the majority of our population who live in rural areas.

“Agriculture value chain employment supports a third of the population with the sector supplying 63 percent of industrial raw materials.

Like everyone else, ZAS is excited this year with the good harvest and the prospects for agriculture to raise incomes and reduce poverty, especially in rural communities,” he said.

Fidelity Mhlanga from AMH was the biggest winner as he scooped the Overall Agriculture Sector Best Reporter Award. The Zimbabwe Agriculture Media awards are organised by ZAS in partnership with Mejrkh Communications and Media Advisory.

Full List of Winners 

1.​Tobacco Sector Best Reporter Award: 

Takudzwa Chihambakwe of ZTN

2.​Cotton Sector Best Reporter Award: 

Fidelity Mhlanga of Alpha Media Holdings

3.​Wheat and Cereals Sector Best Reporter Award 

Fidelity Mhlanga of Alpha Media Holdings

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4.​Oilseeds and Horticulture Sector Best Reporter Award:  

Tapiwa Machemedze of ZBC

5.​Small Grains Sector Best Reporter Award 

​Mthokozisi Dube of ZBC

6.​Beef and Dairy Sector Best Reporter Award: 

Prince Mushawevato of The Sunday Mail

7.​Poultry Sector Best Reporter Award:​

​Kennedy Nyavaya of The Standard

8.​Agricultural Finance and Development Best Reporter Award: 

Kudzanai Gerede of 263 Chat

9.​Sustainable Agriculture and Climate Change Best Reporter Award: 

​Mthandazo Nyoni of Alpha Media Holdings

10.​Agricultural Equipment, Mechanisation, Irrigation, Storage and Innovation Best Reporter Award: 

Sydney Mubaiwa of The Herald.

11.​Overall Agricultural Sector Best Reporter Award: 

Fidelity Mhlanga of Alpha Media Holdings

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