President Emmerson Mnangagwa has rallied Zimbabweans to buy local products during the festive season which is characterised by flooding of local markets by imported goods.
In a special message in support of the Buy Zimbabwe Week, President Mnangagwa urged Zimbabweans to use their purchasing power to grow local industries and promote local brands.
“Fellow Zimbabweans, it’s that time of the year again when we approach the festive season, a time when we should be focusing on using our spending power to build our industries through preference of local brands.
“Accordingly, as government, we are working with Buy Zimbabwe to promote enhanced market access for local brands during the festive season. As part of their campaign to promote local products, Buy Zimbabwe introduced the Buy Zimbabwe Week, which this year runs from the 21st to the 25th of November 2022 under the theme Defend and Grow Zimbabwean Products market share,” he said.
The President reiterated government’s support for the Buy Zimbabwe initiative and noted the prevailing stable macroeconomic framework which bodes well for the growth of local industries.
“Government supports this local initiative which helps to unlock the growth potential of local value chains which are critical for achieving Vision 2030 as well as guarding against the risk of dumping of foreign products into Zimbabwe in search of the US dollar.
“As I have said Nyika inovakwa nevene vayo. Brick by brick, stone upon stone, Zimbabwe will be built by the efforts of its citizens.
“I’m glad to say, the taming of inflationary pressures has stabilised our macro-economic conditions and created stable, predictable and conducive environment for supporting the growth of local value chains. Indeed our wholesale and retail outlets are now full of locally produced goods,” said the President.
With the festive season characterised by an influx of imported goods, some of them smuggled into the county, President Mnangagwa urged Zimbabweans to make a deliberate decision to purchase local brands.
“As you do your shopping, I exhort you, make a conscious decision this festive season to create jobs, wealth and pride for our Great country Zimbabwe by buying local,” he said.
Buy Zimbabwe introduced the Buy Zimbabwe week after noting that at the end of every year Zimbabwe loses significant amounts of money to foreign products which are pushed into the country.
The week long campaign pushes for market access for local brands during the festive season. This helps promote the growth of local value chains which are critical for achieving Vision 2030.
This year the Buy Zimbabwe Week is focusing on four key areas which are crucial to the growth of local value chains. These are creating top of mind awareness in consumers on the necessity to buy local goods and services, promoting the Buy Zimbabwe insignia which represents quality local products, aligning the expectations of Buy Zimbabwe with practices of local retailers, and roping in the media to witness first-hand the increase in local production which is hovering around 80 percent of shelf space.
The Buy Zimbabwe Week is characterised by road shows to selected leading wholesale and retail outlets accompanied by instore brand activations.
The participating brands are OK, Pick n Pay, Gain Cash and Carry, Mohamed Mussa Wholesalers, Metro Peech, N Richards, Spar, TV Sales and Home and Bata Shoe Company
Brand ambassadors will also be stationed at the outlets in major cities and towns where they will explain the benefits of buying locally produced goods and help customers identify local brands with the Buy Zimbabwe insignia.