Dr. Thebe Ikalafeng, the founder of Brand Africa, has praised the Zimbabwe Export Week as a crucial initiative for driving economic growth and supporting locally made products.
Speaking during the event, Dr. Ikalafeng emphasized the importance of fostering a culture that champions African-made goods, stating,
“Zimbabwe Export Week is a very important initiative because if we need to move forward, we are going to support, build, and consume products made in Zimbabwe, products made in Africa.”
In a significant gesture, Dr. Ikalafeng presented his book, The Traveller: Crossing Borders and Connecting Africa, to President Emmerson Mnangagwa. The book highlights the potential of African unity through trade and culture, aligning with Zimbabwe’s ongoing efforts to boost exports and promote its local industries on the global stage.
A recognized icon in branding, Dr. Ikalafeng has set the standard for the industry, helping shape Africa’s image globally. His work continues to inspire businesses and leaders across the continent to embrace the power of branding and unity in fostering economic development.
