Media practitioner Elias Mambo has issued a clear message to newspapers, saying they must “follow the money” as businesses and consumers shift to digital spaces. Here’s more on that story.
With newspapers historically relying on paid advertisements for their revenue, Mambo warns that the rise of digital technology and social media has led to a steep decline in readership and circulation. He explains that audience preferences have shifted significantly, with many now consuming news and other content on mobile devices and the internet.
Mambo’s comments come at a time when Zimbabwe’s digital landscape is rapidly evolving. As of early 2024, internet penetration stands at 33.73%, with over 13 million mobile connections. Social media usage has surged by 57.7% in the past year.
