Preparations for this year’s edition of Tour De Great Dyke organised by YAFM are at an advanced stage with the organisers expecting more than a hundred cyclists to participate in the 550 km tour from Darwendale to Zvishavane.
The premier cycling event will be held in November.
In an interview with Great Dyke News 24 , Victor Madzedze who is one of the organisers called upon mining companies, suppliers, non governmental organisations, the environmental and educational sectors, local authorities, and the business community along the Great Dyke to come on board and ride for mining sustainability which is being promoted by the tour.
“We are calling upon the business community in Zimbabwe to be part of the 2019’s edition of Tour De Great Dyke.
“Essentially, Tour De Great Dyke has an immense opportunity for marketing perspective where we are looking at a mineral-rich region that has about eight hundred thousand to nine hundred thousand artisanal miners that have disposable income and high purchasing power.
“As a business, its an event that you should be associated with, we are looking at coming from Darwendale up until Zvishavane through Kadoma, Kwekwe , Gweru and Shurugwi where you will be interfacing with more than twelve thousand people who will be coming to celebrate the tour.
“This is an opportunity for brand activations and various activities. We have a few partners that we will be working with, for example, NMB as our banking activation partner,” Madzedze said.
According to YAFM General Manager Zane Rance, they are expecting more than one hundred cyclists to participate.
“Why we ride is our theme for this year’s edition of Tour De Great Dyke and we are riding for sustainability in mining. We are anticipating greater participation from targeted stakeholders.
“Tour De Great Dyke is a vehicle meant to highlight and showcase wealth within the Great Dyke.
“We have been cycling with about twenty to twenty-five cyclists but for this year we had quite a number of inquiries and we are expecting between one hundred to one hundred and fifty cyclists to participate,” he said.