As the Great Dyke joins the world in commemorating World Radio Day, stakeholders have praised radio as a key tool in transforming lives in the mineral-rich region.
Traditional leader Chief Mapanzure told Great Dyke News that Ya FM has made communication faster and more effective, ensuring crucial messages reach everyone in record time. He also highlighted the station’s role in educating miners on land degradation and related issues.
Businesswoman Mrs. Ashel Ruswa emphasized radio’s importance in business and education. “Radio plays a vital role in all communities, serving as a crucial platform for businesses and individuals,” she said. “It keeps us informed, connected, and fosters community engagement.”
Shurugwi South legislator Engineer Wilson Mhuri, credited radio for supporting President Emmerson Mnangagwa’s Vision 2030, ensuring no one and no place is left behind.
World Radio Day, marked annually on February 13, was established by UNESCO to recognize radio’s role in communication, information, and entertainment. Despite the rise of digital media, radio remains a dominant source of news in Africa, with a global reach of around 4 billion people and a projected market revenue of $42 billion in 2024.
In Zimbabwe, radio remains crucial for information dissemination, with a mix of national, commercial, and community stations broadcasting in multiple languages. While economic challenges persist, high listenership underscores its significance in informing and uniting communities.
As the world celebrates radio’s impact, stakeholders in the Great Dyke continue to acknowledge its vital role in shaping communities and driving development.
