Buy Zimbabwe, a prominent organization dedicated to promoting local products and fostering economic growth, has appointed Portia Muzorava, popularly known as Mambokadzi weSungura, as its new Brand Ambassador. This announcement, made on August 19, 2025, marks a significant milestone for the campaign as it aims to elevate the visibility of Zimbabwean goods.
Established to champion local industries, Buy Zimbabwe works to encourage consumers to support homegrown products by promoting its insignia—a symbol of quality, trust, local content, sustainability, and national pride. The organization collaborates with producers, businesses, and partners to build sustainable industries and strengthen the national economy. Over the years, Buy Zimbabwe has achieved notable success, including increased consumer awareness of local brands, partnerships with major events like the Zimbabwe Agricultural Show, and the integration of its insignia on a growing number of products. These efforts have empowered communities, created jobs, and fostered a sense of pride in Zimbabwean craftsmanship.
Portia, a seasoned media personality and social influencer with a strong connection to Zimbabwean culture, will spearhead the insignia’s promotion and consumer awareness programs. Her appointment coincides with Buy Zimbabwe’s preparations for two key partnership events: the Zimbabwe Agricultural Show, a premier platform showcasing the country’s agricultural innovations, and YAFEST, celebrating the 10th anniversary of regional station YAFM, which broadcasts to Matabeleland South, Midlands, and Masvingo. Portia will play a pivotal role in amplifying these initiatives, ensuring Buy Zimbabwe members’ products gain wider recognition.
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