Local industry advocacy group Buy Zimbabwe has welcomed government efforts to curb the influx of counterfeit goods, saying the move will protect consumers while strengthening domestic industries and economic growth.
The organisation expressed its support following remarks made during the Zimpapers Public Lecture on Counterfeit Products, where Permanent Secretary in the Ministry of Industry and Commerce Dr. Thomas Utete Ushe called for increased local production as a key solution to the growing problem.
Dr. Utete Ushe said Zimbabwe can reduce counterfeit imports by investing in the expansion of local industries capable of supplying the domestic market. He also urged retailers to prioritise locally manufactured products, describing this as a critical first step in limiting the spread of fake goods.
Speaking at the same event, Buy Zimbabwe Marketing Executive Alois Burutsa warned that counterfeit products not only undermine local manufacturers but also pose serious health and safety risks to consumers.
He cited examples such as substandard toothpaste, energy drinks and alcohol, saying fake products threaten public safety while eroding confidence in legitimate businesses.
Burutsa also called on authorities to introduce tougher penalties for offenders, arguing that stronger enforcement would deter repeat violations and reduce illegal trade.
Buy Zimbabwe said eliminating counterfeit products would create a fairer and more competitive business environment, allowing local producers to innovate and grow without unfair competition.
The organisation urged consumers, businesses and law enforcement agencies to work together to build a safer marketplace, adding that supporting locally produced goods contributes to job creation, wealth generation and national economic development.
Buy Zimbabwe reaffirmed its commitment to working alongside government and stakeholders to promote local industry and encourage Zimbabweans to prioritise locally manufactured products.
