Buy Zimbabwe, an organization dedicated to promoting local industries, has unveiled plans for its annual Buy Zimbabwe Week campaign that will run from November 27th to December 1st, 2023. The campaign, themed ‘Defend and grow Zimbabwean products,’ aims to amplify support for domestically produced goods.
In a statement to the press Alois Burutsa, Buy Zimbabwe’s General Manager said during this period, a flurry of activities is set to take place, marked by road shows at leading wholesale and retail outlets. These events will showcase brand activations on-site, designed to emphasize the importance of patronizing Zimbabwean-made products.
He highlighted that key participants include N Richards, Gain Cash and Carry, Mahomed Mussa, Pick and Pay, Spar, OK Zimbabwe, TV Sales and Home, Teecherz Home and Office, and Bata, among others, all committed to the initiative.
Burutsa indicated that to bolster the campaign’s authenticity, Buy Zimbabwe has partnered with the Standards Association of Zimbabwe (SAZ) and the Quality Management Institute of Zimbabwe. Together, they’ve developed a robust certification system for local content, aiding procurement agencies in identifying locally sourced products.
Burutsa stressed the significance of supporting local products, citing their pivotal role in job creation and economic growth. He urged consumers to actively choose Zimbabwean goods, highlighting their crucial role in steering the country towards its economic targets.
As the festive season approaches, Buy Zimbabwe advocates for conscious consumerism, encouraging citizens to prioritize locally produced items in their purchases. This initiative aims to fortify national sales and reduce reliance on imported goods.