Zvishavane based musicians Goda Moyo, Gift Amuli and Tawanda Tobaiwa will launch their festive season campaign song Love Life today at Radio Park in Zvishavane.
According to a statement, the song was produced by Master Flex while the video was produced by Great Dyke Productions and CM Studios.
“It encourages Zimbabweans to shun violence and stop road carnage and all forms of abuse.
“The song is the centerpiece of a campaign dubbed #Love Life-Preserve Humanity that urges Zimbabweans to introspect and find within themselves the values of love for life, peace and harmony.
“It speaks out against gender based violence, the violent culture among artisanal and small scale miners and the growing menace of substance abuse which is taking root among the country’s youths,” reads the statement.
According to the statement, the song was motivated by observations that cases of road carnage, violence and abuse are rising with a consequential rise in loss of life in local communities.
The musicians reckon that by loving life, individual members of society, and the society as a collective can stop unnecessary deaths and preserve humanity.
The # Love Life campaign is being held in partnership with Mimosa, the Zimbabwe Republic Police, the Traffic Safety Council of Zimbabwe and Friendship Bench.
